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Rocky

Nelsonville, Ohio, 1932 — a public company that publishes its numbers to the dollar, and tells you in its own 10-K that most of its boots are made in three other places.

Brothers Bill and Mike Brooks founded the William Brooks Shoe Company in Nelsonville, Ohio in 1932. Rocky Brands is now listed on Nasdaq as RCKY and reported net sales of $481.976 million for 2025 against $453.772 million for 2024, with over 2,200 employees. It bought Honeywell's performance and lifestyle footwear business in March 2021, which brought Muck, XTRATUF, Servus, NEOS and Ranger under the same roof — the second time Honeywell turns up in this corner of the roster. Boot standards are per model: protective toe, electrical hazard, puncture and slip resistance are properties of a specific boot, never of a brand.

  • $481.976MNet sales for 2025, per the Form 10-K, against $453.772M in 2024
  • 2,200+Employees as of 31 December 2025; about 1,700 in manufacturing
  • March 2021Completes the acquisition of Honeywell's footwear business

What we'd reach for

  • Rocky work bootsThe core line. Check the ASTM markings on the specific boot — protective toe and electrical hazard ratings are per model, not per brand.
  • The Original Muck Boot CompanyNeoprene and rubber, acquired from Honeywell in 2021. The boot people own for mud rather than for standards.
  • XTRATUFDeck boots with a following among commercial fishermen — the line that connects this page to the marine side of the roster.
  • Georgia Boot and DurangoThe work and western lines. Same parent, different customers entirely.
  • Lehigh CustomFitManaged safety-footwear programs — how employers actually buy boots at scale.
  • Servus and NEOSRubber boots and overshoes, also from the 2021 Honeywell transaction.

More in Camp & carry

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The nearest neighbors on the shelf — same categories first, same department after that.

Mammut

A Swiss ropery from 1862 that no longer spins its own rope — and is still one of the best mountain brands in the world.

Premium · Switzerland · est. 1862

  • Climbing
  • Mountaineering & Alpine
  • Ropes & Cordage

Adventure Medical Kits

Littleton, New Hampshire, 1989 — first-aid kits laid out by injury rather than by item, built in the same house as SOL, Counter Assault and the consumer QuikClot line.

Mid-range · United States · est. 1989

  • Medical & Trauma
  • Preparedness Kits

Augason Farms

Salt Lake City, 1972 — a stored-food brand of Blue Chip Group that names its inspecting agencies, its certification scheme, and the products its shelf-life claim does not cover.

Budget · United States · est. 1972

  • Food Storage

Benchmade

Oregon City, 1988 — a family-owned American knife company that will sharpen your knife for the rest of its life, and whose signature lock is now out of patent.

Premium · United States · est. 1988

  • Tools & Knives
  • Hunting