
Mammut
A Swiss ropery from 1862 that no longer spins its own rope — and is still one of the best mountain brands in the world.

Nelsonville, Ohio, 1932 — a public company that publishes its numbers to the dollar, and tells you in its own 10-K that most of its boots are made in three other places.
Brothers Bill and Mike Brooks founded the William Brooks Shoe Company in Nelsonville, Ohio in 1932. Rocky Brands is now listed on Nasdaq as RCKY and reported net sales of $481.976 million for 2025 against $453.772 million for 2024, with over 2,200 employees. It bought Honeywell's performance and lifestyle footwear business in March 2021, which brought Muck, XTRATUF, Servus, NEOS and Ranger under the same roof — the second time Honeywell turns up in this corner of the roster. Boot standards are per model: protective toe, electrical hazard, puncture and slip resistance are properties of a specific boot, never of a brand.
The nearest neighbors on the shelf — same categories first, same department after that.

A Swiss ropery from 1862 that no longer spins its own rope — and is still one of the best mountain brands in the world.

Littleton, New Hampshire, 1989 — first-aid kits laid out by injury rather than by item, built in the same house as SOL, Counter Assault and the consumer QuikClot line.

Salt Lake City, 1972 — a stored-food brand of Blue Chip Group that names its inspecting agencies, its certification scheme, and the products its shelf-life claim does not cover.

Oregon City, 1988 — a family-owned American knife company that will sharpen your knife for the rest of its life, and whose signature lock is now out of patent.